ipeelu matches oral care to your child’s exact age — from the very first tooth at 6 months to confident 12-year-old smiles. Dual fluoride, probiotics and natural siwak, developed together with dentists & pediatric dentists.
Age-matched care, 6 months – 12 years
Gentle fluoride level for ages 2–6
Official store rating on Shopee
Chat response rate, official store
Baby teeth are thinner, softer and far more cavity-prone than adult teeth — yet most kids brush with whatever the family happens to have. In Indonesia, cavities are already the norm before primary school.
ipeelu was built around one idea: a 1-year-old, a 4-year-old and a 9-year-old need different protection — different fluoride levels, different textures, different flavours. That is the Scientific Age Formula.
of Indonesian children aged 5–6 have experienced tooth cavities
of children aged 5–9 in Indonesia have cavities (SKI 2023)
Sources: Riskesdas 2018 & Survei Kesehatan Indonesia (SKI) 2023, Indonesian Ministry of Health.
Pick the stage that matches your child’s age — the formula, fluoride level and flavour are already tuned for it.
Green for everyday protection, blue for enamel that needs more. Many families pair them — Daily in the morning, Premium at night.
Everyday cavity defence for milk teeth. Gentle probiotic protection, low foam, soft texture — and a Strawberry Yogurt taste that makes kids ask to brush. Ages 2–6 and 6–12, 80 g.
Advanced care for teeth that already show early cavity signs. HAP helps restore minerals and strengthen enamel, with a Blueberry flavour. Ages 2–6 and 6–12, 80 g.
Brushing alone misses the gaps between teeth. ipeelu’s fluoride + natural siwak mouthwash reaches them — strawberry flavour, non-spicy, gentle enough for daily use. Family size 300 ml & travel size 99 ml, for ages 3–12.
Rp25.098 Rp52.000
Prices shown are Shopee Official Store snapshots (Nov 2026, before vouchers) and may change — check the store for today’s price.
Every ipeelu formula is developed together with dentists and pediatric dentists, and produced in a GMP-certified Indonesian facility.
Olaflur + Sodium Fluoride work together to protect enamel and help prevent cavities — dosed by age, from gentle 600 ppm for little kids.
Lactobacillus supports a healthier oral balance as part of the Daily line’s gentle everyday defence.
Salvadora persica (siwak/miswak) extract — a natural toothbrush tradition used for centuries, in every ipeelu formula.
The Premium line’s hero ingredient: the same mineral enamel is made of, helping restore minerals and strengthen teeth.
Xylitol plus kid-approved Strawberry Yogurt and Blueberry flavours — sweetness without sugar.
Gentle, low-foam formulas that don’t overwhelm small mouths — safe if a little is swallowed.
Factory tours, dentist explainers and real brushing routines from the community. Follow @ipeelu.official on TikTok and Instagram.
Videos are embedded from ipeelu’s official social accounts and need an internet connection to play.
ipeelu formulas are developed together with dentists and pediatric dentists — and put to the test in a certified factory you can watch for yourself.
Dentist and oral-health educator (@doktergigisatriaa) who fronts ipeelu’s age-by-age education content — and personally walked the production line to verify the GMP and Indonesian CPKB cosmetic standards behind every tube.
ipeelu is an Australian brand, produced under licence in Tangerang, Indonesia by PT Essence Cantika Indonesia — the local plant of the Ridgepole group. Every SKU is BPOM-notified and halal-certified.
The themes that come up again and again across thousands of Shopee reviews and family routines on social media.
The Strawberry Yogurt and Blueberry flavours are the #1 reason parents mention — brushing stops being a negotiation.
Soft texture, low foam, no harsh mint burn — repeatedly praised for toddlers and sensitive little mouths.
Families with a baby, a toddler and a school kid can cover everyone in one store — 4.93/5 across 7,300+ ratings.
Review themes summarised from the ipeelu Shopee Official Store and official social content, Nov 2026. Read the reviews yourself →
Questions about our products, partnerships, distribution or media — we’d love to hear from you.
Email us anytime — for the fastest help with an order, please also include your Shopee order number.
✉️ Send us an emailOfficial products, official prices, shipped from Tangerang. Join thousands of Indonesian families brushing the age-by-age way.
